Brand Strategist München, Germany
Independent Brand Strategist
I will not only find the best answer on how to communicate the benefit of a product or a brand. Also, I will have an impact on bigger challenges and create differentiated and relevant brand experiences that change people for the better. I want to use the power of a clear purpose through innovation to build longterm and sustainable growth for brands.
"Michael is able to built a holistic marketing and brand strategy and brought in relevant stakeholders to drive sustainable growth. He created understanding around real issues (cultural, consumer, category or business) to unleash the development of innovation opportunities. Michael developed clear brand deliverables as guidelines on a day to day basis to protect brand equity and strengthen brand assets as well as initiated and designed communication initiatives based on human insights and extensive research for all brand activities. His accurate and insightful conclusions from research data and presentations to the client are invaluable. From the start he created creative brief material and led the creative design process on communication activities. He is a fantastic person to have around and would be a tremendous asset to any agency or client team."
Patrick Holtkamp, Head of Digital at Heye GmbH member of DDB worldwide communications group
"Michael Eichelberger is an extremely passionate, bright and curious strategist. He is able to think outside the box, pleasure to work with, excellent team player and has a profound knowledge of anything Social Media. It's been a real pleasure to work with him for the last 2 years and I hope our paths will cross again in the future. I am sure he will go far."
Henny Steiniger, Head of Planning at Heye GmbH member of DDB worldwide communications group